Interaction Management is a term used by companies that describes webservices that support online interaction and transactions between employees, customers, partners and suppliers. Types of webservies include messaging and chatting, file sharing, expertise and skills directories, and polling or rating services. Web applications and services are used to create low-cost customer support services, to help individuals find experts or obtain peer consults, to create loyalty and incentive programs, to provide online collaboration environments and opportunities, and to find services or knowledge recommended by other employees, partners, and customers.